Laura's Future Wave Space
AECC - Asociación Española Contra el Cáncer
Spanish Association Against Cancer
This project aims to lead the fight against cancer by reaching a broader audience and integrating into daily life.
It focuses on informing, connecting, and sharing experiences to create a comprehensive cancer management ecosystem.
The
Challenge
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AECC faced significant challenges in delivering a seamless digital experience due to fragmented platforms, inconsistent branding, and limited accessibility.
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These issues led to user frustration and operational inefficiencies for the organization.
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The opportunity lay in creating a unified digital ecosystem to enhance user satisfaction, streamline operations, and strengthen AECC's overall impact.
Project
Overview
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Client:
Asociación Española Contra el Cáncer (AECC) -
My Role:
Lead UX Designer -
Project Dates:
March 2024 - September 2024
User
Research
Design Thinking
Design
Process
The
Solution
A comprehensive digital ecosystem that provides a seamless and intuitive experience for all users.
Results& Impact
The implementation of AECC Ecosystem has yielded significant improvements:
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Increased user satisfaction: Positive feedback from patients, caregivers, and healthcare professionals.
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Improved efficiency: Streamlined workflows and reduced operational costs for AECC.
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Enhanced brand reputation: Strengthened AECC's position as a leading cancer care organization.
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Measurable outcomes: Increased website traffic, higher engagement rates, and reduced bounce rates.