Laura's Future Wave Space
Financial Product for
Millennial Couples in Mexico
​This case study explores the design process for a novel financial product targeting young couples in Mexico who desire a joint bank account for managing shared finances.
The
Challenge
Traditional joint accounts in Mexico often present challenges for millennial couples:
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Limited access: Typically, only one partner receives a debit card, potentially causing friction if the other needs immediate cash but cannot reach their partner for approval.
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Breakup complexities: Joint account management during a separation can be messy and stressful.
Project
Overview
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Client/Company:
Financial Startup -
My Role:
Lead UX Designer -
Project Dates:
January 2023 - February 2024
User
Research
Design Thinking
Design
Process
The
Solution
We propose a Joint Account with Dynamic Features that caters to couples' evolving trust levels.
Results& Impact
While still in user testing, the proposed features have demonstrated their effectiveness in:
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Reducing friction: Individual debit cards offer a seamless experience for both partners, eliminating the need for mutual consent when making cash withdrawals.
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Promoting savings: The Savings Goal module empowers users to set personalized withdrawal limits, discouraging impulsive spending and encouraging financial discipline.
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Simplifying bill management: The Money Control module streamlines routine financial tasks, saving users time and effort.
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Adapting to evolving needs: The dynamic trust assessment feature allows couples to customize their account settings based on their changing relationship dynamics, ensuring a personalized and relevant experience.
